According to a music industry social media study published this week in Social Media Today magazine, “Social Media is a great tool for talking to others about social media.” Bands everywhere, the study goes on to explain, are using social media tools like Twitter and MySpace to talk about their Facebook page, LiveJournal blog, and Picasa sites. According to social media expert and guitarist for Heretic 3, Neil Keian, “Using a social media tool like YouTube, my band can tell our Flickr friends to join us on technorati, and when they do they can digg our posts about how amazing Tumblr is for promoting us on imeem.” According to social media experts, the future of music lies in successfully using social media to attract fans, which generates buzz, which promotes brand allegiance to a band’s social media presence. Neil Keian agrees: “In 2009, my band successfully used Twitter to attract over 130 followers from broad spectrum of the music loving public – people in real estate who I guess want to sell me a house when I get successful, people who tweet about the future of social media, people who have ways to make a lot of money using social media … all kinds of fans. It’s amazing.”
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